Naming

Affordable and effective solutions, that help to grow business

High quality services that you can feel

Simple and efficient work process

High level of project management

Flexibility and expertise

Why Are We

We do everything in-house. In the hub! We offer solutions through social networks, influencers, retail, banner advertising and non standard promo. Depends on the brief and budget

We work directly with platforms. And this is transparency of the budget, speed of project implementation and access to modern tools first

We create content of varying complexity

We will always offer brave creative solutions that will solve business problems and become profitable for our clients

The naming process is something that often gets little attention. A company or a product can be called after one's cat, favorite word or just can be given a random name from a word randomizer. But we at VIVID Brand Content Hub know about huge role naming plays in brand formation. We want your company or product to be recognized among millions just by hearing the name.

In general, naming is a painstaking and thorough search for the perfect name, as you need to come up with a word (or phrase) that will contain the philosophy of the company and its values. At the same time, the name should become attractive to the consumer so that they can remember it the first time and build a stable association with your product/company.

We are trusted by world's leading companies

The cost

Start

Name

Market and brand analysis

3 variants of the name with different concepts

Brand stories and title descriptions

Checking domain availability and name registration in open sources

from 12 000 UAH

Send an application

Growth

Name + logo

Market and brand analysis

3 variants of the name with different concepts

Brand stories and title descriptions

Checking domain availability and name registration in open sources

visual market audit

2 Logo concepts

Visualization of design on the example of relevant media

Selection of branded fonts

from 25 000 UAH

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Enterprise

Name + corporate identity

from 32 000 UAH

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How will the work go

Our team has been developing names of various formats for many years. This can be the name for a product, company, service, project, or any other object or concept.

In order to choose a name for a company or product, we conduct in-depth research. We analyze the market and the niche in which the company is operating, identify the features of the product that distinguish it from competitors, and conduct full marketing research. When the required research has been done, a creative team gets down to business. Creative Head together with copywriters use different techniques to select the most successful name. Various forms of words, phonetic features, semantics, morphology, and graphic forms are taken into account. Also, all linguistic nuances that may be encountered when translating certain words are necessarily checked.

The process of direct naming is a complex mechanism of working with words and possible reactions of the target audience. After all, what may seem interesting and original to us will be simply alien and unfamiliar to those to whom we want to sell a product with such a name. You need to take everything into account: the notoriety of this word, its presentation on the market, the associations that the word causes, translation into several foreign languages, whether the domain with the same name is occupied. There are many such trifles, and it is possible to create a beautiful name only if you consider each of them.

That is why, when our creative team gets down to business, many hours of research, analysis and creativity are spent finding one perfect word, and when we find the name, we feel that this is it.

Next, the creative department, together with the strategic one, checks the name for compliance with all necessary points once again. Then, if necessary, a slogan that suits best to the features of the company or product is formed.

If you are creating a new product and it needs a name, if you want to change your company name or launch a project that needs a loud name, all this is a reason to contact our agency to get a comprehensive approach to naming according to your brief.