As a result of this campaign, VIVID
created high-quality and attractive brand content together with influencers,
conveyed the key benefits of the product and introduced new emotional values of the product for the audience.
The campaign won the hearts of not only potential consumers, but also content creators, as evidenced by the relevant quantitative indicators.
More than three times vs the expected results in terms of content.
Moreover, the reach was higher than planned: 1,769,669 (169.6%).
One of the Reels exceeded reach expectations by as much as 4 times, getting almost half a million views.