Gourmet Revelations

Period – May 2025

TASK

• Introduce the audience to the new product in the Gourmet wet food line.

• Communicate the product’s uniqueness: packaging, shape, and variety of flavours.

• Create aesthetic content that conveys the atmosphere of a premium product.

• Inform where the product can be purchased.

IMPLEMENTATION

• Bloggers received the new product and cat press packs and showcased the contents.

• Videos showing pets interacting with the food and the press pack. Feeding the cat as a refined ritual.

• Special focus on frame aesthetics and the lightness of the moment: the product is removed from the packaging with one simple motion, and the cat enjoys a truly delightful meal.

RESULTS

Quantitative metrics

Instagram

• Reach: 509,723 (+70%)

• Views: 936,363 (+75%)

• EER: 3.93%

Qualitative metrics

The campaign received warm emotional feedback from the audience and sparked active discussion about the product. Videos featuring pets strengthened the emotional connection with the brand.