HOW TO CREATE A COOL MERCH
for clients, bloggers or your team
The holiday season is just around the corner — which means it’s time to start thinking about festive merch for your team and clients, gift PR packs, and branded presents.
But how do you make merch that won’t just collect dust on a shelf? Let’s talk about it.
Leave oversized logo tees in the past
It’s time to let go of T-shirts and sweatshirts with a massive company logo across the chest.
At best, they’ll end up as “home wear.”
If you still want to make branded clothing, make it stylish, personalized, and maybe even a little fun — with a small logo on the sleeve or pocket instead of front and center.
Think sustainability
Don’t add to the pile of pointless branded stuff people will never use.
Instead, choose eco-friendly and practical gifts made from recycled materials — things people will actually enjoy because they’re useful, comfortable, or just plain cool.
Personalization is the way to the heart
Creating gifts for clients? Use insights from your collaboration and base the merch on that.
Preparing a PR pack for bloggers? Learn more about them and make something unique. For example, send a gift related to their pets.
At Vivid, we once created personalized calendars for the Purina Gourmet brand — each featuring a photo of the blogger’s own cat.
Be quick and situational
This one’s for agile teams who can make fast decisions.
Remember the buzz around Vitalii Kozlovskyi’s comeback?
Imagine launching a fun, limited-edition merch drop inspired by that — like Mr.Scrubber did with their product line.
Timing + creativity = viral magic.
Collaborate to support social causes
Let your merch carry meaning.
Maybe it’s a ceramic mug made by a workshop run by displaced artisans.
Or a knitted blanket crafted by a female veteran.
Or perhaps charity merch from your company that can be purchased or won in exchange for a donation to the Armed Forces of Ukraine.
At Vivid, for instance, we collaborated with Syndicate and the Modern Ukraine Foundation to create stylish, meaningful branded merch that raised funds for military intelligence needs.
Because when merch has a purpose — it always hits deeper
