INFLUENCERS AND REPUTATION CHALLENGES: practice guide for brands
Working with opinion leaders is one of the fastest ways to build audience trust, strengthen your brand image, and reach new markets.
When a brand speaks through an influencer’s voice, it becomes part of the community — “one of them.”
But that same power of trust can turn into risk: any controversy can quickly affect the brand itself.
Our approach: structure and control at every stage
We’ve built a process designed to protect your brand from unwanted risks as much as possible:
- Careful selection: we choose influencers who genuinely align with your brand’s values.
- In-depth analysis: we review their reputation, previous collaborations, and media background.
- Risk monitoring: we identify potential triggers before the campaign even begins.
Our approach minimizes risks — yet it’s important to remember that influencers are people first, with their own strengths and weaknesses.
That means unexpected situations can arise — both from the past and in real time.
Our role is to stay aware, react quickly, and act decisively.
Crisis Response Checklist
Our algorithm helps navigate crisis situations with minimal losses:
- Contract terms: include a clause allowing content removal in case of a reputational issue.
- Monitoring: track the information field proactively to anticipate risks.
- Rapid action: assemble a joint brand + agency team to propose response scenarios. If needed — pause integrations, remove mentions, issue official statements.
- Confident communication: help you defend your brand values clearly, without unnecessary justifications.
Post-monitoring: track audience reactions and adjust further communication accordingly.