Success Stories: Brands using Artificial Intelligence to conquer Social Media
We have already discussed "The magic of artificial intelligence in SMM" and how, thanks to AI, we can deeply analyse user behaviour, predict their moods and interests, and effectively tailor advertising campaigns.
Now let's take a closer look at case examples of using AI for social media.
Analysing audience preferences and creating a new product
Coca-Cola: The taste of the future, created with the help of AI
Coca-Cola introduced a limited-edition beverage created using artificial intelligence technology. This new drink is called Coca-Cola Y3000 and is described as "the first future flavour co-created by humans and artificial intelligence". To create the flavour of the drink, Coca-Cola researchers initially gathered key taste preferences and trends in order to understand how consumers envision the taste of the future. This information was then processed by Coca-Cola's artificial intelligence system to develop flavour profiles. Artificial intelligence was also used to design the beverage can which features a pixelated logo and vibrant colours. Coca-Cola is actively promoting its new product on social media. A video was posted on their official Instagram account to introduce the new drink, attracting the attention of the followers.
Application for marketers:
- Personalization: AI can help brands better understand their consumers' preferences, providing them with more targeted and personalized content and product.
- Social media: Active promotion of new innovative products on social media can strengthen the brand image and increase the audience engagement in such content and the product itself, since now the topic of artificial intelligence is relevant, moreover, everyone is following it and wants to try new products.
Burger King: An innovative approach to creating new products with AI
Burger King, a well-known global fast food brand, used artificial intelligence to generate new product ideas.
Specifically, Burger King Germany enlisted the help of Midjourney, one of the most popular AI tools, to generate creative product combinations.
As a result, it yielded quite unusual flavour combinations such as "Onion Ring Donut," "Chili Cheese Shake," and "Hot Wings Brownie," which were showcased on their Instagram channel. Although these products don't actually exist, they generated a significant interest among the community. Following the success of this post, Burger King announced that some of these combinations would be brought to life as real products.
Application for marketers:
- Experiments with products: Using AI to generate new ideas can help brands stay ahead of the competition and attract the consumers' attention.
- Turning ideas into reality: If an idea receives a favourable response, brands may consider implementing it, which can potentially lead to increased sales and customer loyalty.
Virtual 3D models and artificial intelligence
Shinhan Life Insurance: Using a virtual model to attract attention
Shinhan Life Insurance, a newly established insurance company in South Korea, launched its first brand campaign using a virtual human "Oh Rozy". Instead of traditional insurance ads which have a warm and trustworthy tone, Shinhan Life chose music and dance to convey its brand, creating entertaining and memorable content. The most vital aspect of the campaign was the use of the virtual model Rozy as the brand ambassador, marking the first instance in Korean history when a virtual model made its debut on the commercial for an insurance company.
Results:
- 10 million video views in three weeks.
- The number of Shinhan Life searches increased 55-fold.
- 57% brand awareness after the campaign.
Application for marketers:
- Innovation in advertising: Instead of adhering to traditional methods of advertising, brands can use the cutting-edge technologies such as virtual models and artificial intelligence to capture the audience's attention.
- Using AI for personalization: Virtual models can be adjusted to different audiences, allowing marketers to target effectively various market segments.
Zlu: A virtual influencer taking the fashion world by storm
"Zlu" is a virtual alien model and influencer who is quickly gaining popularity on social media. It has already collaborated with numerous famous brands such as Karl Lagerfeld, Swarovski, GCDS and others. Due to its unique appearance, a combination of human and alien features, Zlu has attracted the attention of social media users. Its style, charisma and visual image set it apart from other virtual models on the market.
Application for marketers:
- Virtual Influencers: Using virtual models or influencers can be an effective way to draw attention to your brand. They can work uninterruptedly, do not require physical resources and can be tailored to the specific needs of a marketing campaign.
- Unlimited possibilities: Virtual models can be anywhere, anytime and in any form, giving marketers unlimited possibilities for creative campaigns.
- Target audience: Young people actively communicate in social media and look for the latest content. Virtual influencers can become a bridge between traditional marketing strategies and young audiences.
Note: 3D models themselves are frequently not the products of artificial intelligence. They are created using specialized 3D modelling software such as Blender, Maya, ZBrush, and others.
However, artificial intelligence can be used in conjunction with 3D modelling in certain contexts. Example:
- Automatic creation of 3D models: AI can be trained to create 3D models based on photos or other input data.
- Animation and movement: AI can be used to automatically animate 3D models, giving them natural movement or responding to external stimuli.
- Model optimization: AI can assist in automatically reducing the number of polygons in a 3D model without losing quality.
Be bold, use AI to develop your social media so that you always stay on trend. And we will help you with that.
Fill out the form on our website and we'll send you a Guide with 5 best AI tools for social media.
Prepared by Maryna Shalamova, Strategist at VIVID brand content hub
Sources:
https://lab51.io/from-idea-to-reality-burger-kings-ai-generated-creative-combos/