The magic of artificial intelligence in SMM: How the rules of the game are being changed
Artificial Intelligence as a major player in the world of SMM
Artificial intelligence (AI) is no longer just another episode of "Black Mirror", but a reality which is transforming the world and at the same time reshaping the idea of marketing in social media. Thanks to AI, we can now deeply analyse the behaviour of users, predict their moods and interests as well as effectively adjust advertising campaigns. All of this ensures incredible precision and effectiveness of marketing strategies. Marketers now have a tool that not only facilitates their work, but also makes it significantly more effective.
1. Content personalisation to make everyone feel special
Image from Meta
An algorithm that "understands you so well"
Artificial intelligence not only analyses the behaviour of users, but also "learns" from every action they take. It is a dynamic algorithm that continuously adapts, aiming to provide the most relevant content.
*So when you see the content you like, it is not a coincidence but the result of an algorithm that has learned to comprehend you.
In particular, platforms use this knowledge to ensure the most personalized news feed, thanks to which users remain loyal without losing interest because of irrelevant content. And for brands, technologies such as "lookalike audiences" are becoming the key to creating effective offers which precisely meet the needs of their target audience.
An artist in the world of content
Artificial intelligence has already gone far beyond simple data analysis. Today, it has also become a talented "content creator". Cutting-edge technologies like AdCreative AI enable brands to automatically generate effective advertising content taking into account interests of the users. The result? A deep connection with the audience and significant savings of time and resources for companies.
2. Analytics and forecasting in SMM with the help of artificial intelligence
Artificial intelligence is revolutionizing the world of SMM, giving marketers advanced tools for data analysis and strategy optimisation. Let's consider how AI helps to gain a deeper understanding of the audience, predict their reactions and quickly respond to new trends.
Prediction of user activity
With the help of AI, you can determine when your target audience will be most active on social media, allowing you to publish content at the most effective times. For example, for B2B companies, AI may find that their audience is most active in the middle of the working day, whereas B2C brands may get the best response in the evening.
Instead of merely tracking the number of likes or shares, brands can deeply analyse user-written reviews to determine their attitude towards a product or campaign. For instance, if a sentiment analysis reveals an increased level of negative reviews after launching a new advertising campaign, this may be a signal for the brand to review its strategy.
Changes in user behaviour or new trends
If AI detects that users are beginning to engage actively with a new type of content or format, it can be a cue for marketers to adjust their strategy to this emerging trend before it becomes obvious to the majority.
Conclusion: The future of SMM in the world of artificial intelligence
Artificial intelligence is already becoming a key element in the evolution of social media, opening up new opportunities not only for marketers but also for anyone related to the digital environment.
- Deep personalization: AI allows social platforms to adapt to the individual needs of users, creating a unique experience for everyone.
- Revolution in creating content: Thanks to AI, creating quality content is becoming easier and more accessible, giving a voice to a higher number of people.
- Immersion in new realities: The integration of virtual and augmented reality technologies into social media offers users an unforgettable immersive experience.
- Approach to influencers: AI helps not only to identify the most suitable influencers for collaboration but also even create them yourself, making marketing campaigns more targeted.
- Universal accessibility: Artificial intelligence makes social media more accessible by adapting interfaces to the needs of different groups of users (inclusivity).
For anyone working in the field of digital marketing, communications, or simply actively using social media, these changes mean that there are new opportunities to interact, learn and grow. They become a bridge to a new era of communications where technology and human interaction merge to create deeper, more meaningful and productive relationships in the digital space.
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https://globalowls.com/top-reasons-to-use-artificial-intelligence-for-social-media-marketing/ https://www.yourdigitalresource.com/post/ai-for-social-media-marketing https://ts2.space/en/the-future-of-artificial-intelligence-in-social-media-market-insights-2023-2030/
Prepared by Maryna Shalamova, Strategist at VIVID brand content hub