Normomens (Pharmaceutical Company Organosyn Life Sciences)
The target audience is women of all ages who suffer from PMS symptoms. Women have taught themselves so much to endure the pain and discomfort, so they think it is normal. They do not want to admit their problem and do not think that it needs to be treated.
Task
- Actualize the problem of PMS for the female audience, and explain that PMS needs to be treated
- Tell about the benefits of the product: non-hormonal, herbal, effective
- To inspire confidence in TA and emotionally convey a sense of relief, calm and wingednessEndFragment
Idea
- We decided to create a series of animated videos and reveal three major problems with PMS: the importance of the stomach, bulges, and depression.
- We explained women that enduring discomfort While PMS – is a stereotype! Normomens can easily change PMS to a good mood, lightness and comfort.
Solution
- We created three different characters so that each woman could recognize herself
- For each symptom of PMS a visual metaphor that catches and attracts attention was chosen
- To convey the naturalness and safety of the medicine, we have created the most floral backgrounds, using the main components of the product
- We chose a modern style of illustrations and trendy colors and gradients, to make the video being inline with the preferences of TA
