Social media for brands: Is it necessary to be present everywhere? Thanks to the swift technological development (neural networks, bots, advertising opportunities of platforms) and the emergence of multiple successful cases on the market, we hear the clients' question "Do we actually need social media?" less and less.
read moreLay's Movie
Task
- Strengthen the association of Lay’s with movie-watching moments.
Implementation
Act One — MEGOGO:
- Personalized quiz
- Branded video before films
- Giveaway
- Curated movie selection paired with favorite Lay’s flavors
Influencers, Wave One (digital):
- 8 influencers became the faces of the campaign
- Shared the quiz and their own “movie moment”
- Immersed the audience into the format
Influencers, Wave Two (offline):
- 14 influencers invited audiences to visit the brand zone at Respublika Park Mall
- Activities included: quiz, Lay’s atmosphere
- The offline event was also hosted by an influencer
Brand’s social media:
- Supported the narrative through Reels, Stories, and giveaways
- Additional reach on Telegram and in media
Offline finale:
- LED video on the mall facade acted as a “premiere trailer”
- The brand zone became the final destination where the audience lived the story in real life
This was a cross-platform synergy, where influencers drove communication forward, building a bridge between digital and reality.
Results
- Total reach exceeded 12 million contacts
- On MEGOGO — nearly 7 million interactive quiz impressions
- Influencer content on TikTok and Instagram gained over 3.5 million views, generating engagement and conversations
- Brand’s SMM communication reached 1.7 million users
- PR in Telegram delivered 368,000 contacts, creating an information backdrop and boosting awareness
- OOH (LED screen at the mall) reinforced brand visibility in the urban environment ahead of the main activation
- Offline zone at Respublika Park Mall gathered 1,050 participants, became the #1 photo spot during the holidays, and made Lay’s a physical part of the emotional experience
Creative agency Vivid
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