Digest 6.11.2025: CHRISTMAS AND NEW YEAR: How Ukrainian Holidays consumption has changed
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Task
- Bring the brand back into the public conversation
- Increase competitiveness within the plant-based beverage category
- Establish consistent presence on social media
Implementation
We created a new, recognizable visual language, refreshed the Tone of Voice, and rebuilt the content strategy.
Through content, we communicated the key message: a great flavorful addition for every day.
We balanced professional photoshoots with creator-style content.
We ensured regular presence on social media (Instagram, TikTok), adapting communication to current trends.
Results
- Media output: 129 posts in 9 months
- Average monthly reach: 2,000,000 users
- Engagement: 210 stories, average monthly engagement — 6,000
- Audience growth: +1,400 new followers
- Efficiency: CPM — $0.36
- Restored an active dialogue and renewed audience interest in the brand
Creative agency Vivid
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