PR campaign in media
• Publications in 8 regional and specialized media outlets.
• Telegram: 25 posts in channels (both paid and unpaid placements).
Total media reach amounted to 510,000 users.
Influencer collaborations
• 21 influencers were engaged in the campaign.
• Total reach across collaborations — approx. 670,000 users.
The key goal was to secure as much unpaid support as possible, focusing on the educational and transformational mission of the Ukrainian Leadership Academy and the boarding school specifically.
SMM and content promotion
• The SMM component helped warm up the audience and further explain the boarding education format: social media reach totalled 422,927 users.