Xtra TV provider of your reality
Xtra TV is a brand of satellite television which wanted to remind about itself on the eve of recoding satellite signal all over Ukraine.
Task
- To create new Brand communication platform that would remind TA about Xtra TV and made the brand choice number one while recoding satellite signal all over Ukraine.
- To communicate with two TA: series and show lovers and football lovers.
Insight
While we are watching favorite movies, TV-shows, series all of us imagine ourselves as main characters and live their lives in every episode. When the series finishe, we feel that something is gone, some part of our life.
Idea
Xtra TV is your true television
Solution
We created communication platform sounds like “Feel yourself in the center of events”
Realization
We shot 4 advertising spots.
- 2 image spots to remind about Xtra TV brand to series and football lovers We showed the life of our heroes with the Xtra TV brand.
- 2 spots to suggest an alternative option of TV before recoding satellite signal all over Ukraine. We showed how the moment looks when you are interrupted by the recoding signal.
