Unbreakable Mom’s Manifesto

Execution of the charity influencer campaign "Manifesto of Unbreakable Mothers" to raise funds for psychological support for Ukrainian women, which generated over 1,000 reposts and raised 700,000 UAH through pure organic reach.

Task

To organize a Mother’s Day fundraising campaign to provide psychological support for women affected by the war

To overcome the decline in public engagement and donations for civilian needs

To conduct a zero-budget fundraising campaign with a goal of raising 600,000 UAH

Implementation

Created the “ Unbreakable Mom’s Manifesto ” — a collective reflection of the experiences of Ukrainian mothers and women during the war (voiced by the Foundation’s co-founder, Masha Efrosinina)

Established collaboration with six prominent Ukrainian influencers: Nadia Dorofieieva, Olya Polyakova, Ramina, Olha Rudneva, Aliona Hudkova, and Maryna Uzelkova
Used the Manifesto’s emotional and powerful content as a “value exchange” tool to encourage donations from social media users