Media football in Ukraine: approaches, formats, and tips for brands
read moreUAMIND Foundation: Strategy development and visual style update
Task
- Build brand recognition.
- Develop clear positioning, tone, and communication themes.
- Strengthen trust in the platform and attract more individual and corporate donors.
- Define the roles of the pages and develop a plan for their further development.
Implementation
We developed a comprehensive communication strategy focused on the target audience: corporate and individual donors, young people aged 18-25, grantors, and public figures.
We formed the positioning and tone of communication — a modern cultural manager who talks about complex issues in human language.
We completely revamped the visual style and developed recommendations for the team's systematic work.
We defined clear roles for the pages: image communication, explanatory content, and conversion mechanisms to attract donors.
Result
- The platform received a comprehensive communication architecture and a recognizable identity.
- Communication became systematic, transparent, and trust-oriented.
- The foundation was laid for the long-term development and scaling of the platform.
Creative agency Vivid
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