We selected Instagram influencers from different fields and with various content themes to showcase the versatility of the new speaker in everyday life and expand its consumption scenarios.

To make brand content stand out in consumers’ feeds, VIVID developed a simple yet stylish visual solution that became the foundation for all campaign content.

Splashes of bright colors accompanying the speaker symbolized the transition from a gray routine to full immersion in the world of emotions with Sony.

We created an Instagram mask, complemented all influencer content with similar animated effects, and in this way personalized the “soundtracks” for each opinion leader. In their posts, influencers clearly demonstrated how the product allows you to enjoy life anywhere and anytime with a powerful soundtrack — just like in the movies.