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Lvivske Rizdvyane

A comprehensive influencer marketing campaign for "Lvivske Rizdvyane" that, through native TikTok reviews, branded trucks, and a social project, established the brand as a key attribute of the winter holiday season.
Task
  • Stimulate seasonal sales
  • Strengthen the Lvivske brand image
  • Position “Lvivske Rizdvyane” as an essential attribute of the winter holidays
Implementation

Classic Influencer Integrations

  • Reinforced key messages through influencer content and expanded reach on Instagram and TikTok
  • Used native content formats tailored to each platform
  • Generated social media interest through influencer content featuring branded trucks

Social Project

  • Engaged the audience in charitable giving
  • Increased emotional connection with the brand
  • Encouraged visits to the brand’s VDNG holiday location through TikTok blogger reviews
Result

Quantitative Results

Exceeded planned reach goals:

  • Instagram: 938K (+36.36% vs plan)
  • TikTok: 1.16M (+58.72% vs plan)

Exceeded view targets:

  • Instagram: 1.48M (+36.2% vs plan)
  • TikTok: 1.42M (+49.47% vs plan)

EER: 6.9% Total interactions: 143,701

Qualitative Results

  • Positive audience sentiment toward the product in comments
  • High evaluations of the quality and creativity of influencer integrations

Creative agency Vivid

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