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Green Smile

A comprehensive social media relaunch that revived genuine audience interest through an updated visual style, tone of voice, and trend-driven content, achieving an average monthly reach of 2 million users.
Task
  • Bring the brand back into the public conversation
  • Increase competitiveness within the plant-based beverage category
  • Establish consistent presence on social media
Implementation

We created a new, recognizable visual language, refreshed the Tone of Voice, and rebuilt the content strategy.

Through content, we communicated the key message: a great flavorful addition for every day.

We balanced professional photoshoots with creator-style content.

We ensured regular presence on social media (Instagram, TikTok), adapting communication to current trends.

Result
  • Media output: 129 posts in 9 months
  • Average monthly reach: 2,000,000 users
  • Engagement: 210 stories, average monthly engagement — 6,000
  • Audience growth: +1,400 new followers
  • Efficiency: CPM — $0.36
  • Restored an active dialogue and renewed audience interest in the brand

Creative agency Vivid

Сontact us if you need:

Comprehensive digital strategy
Advertising with bloggers
PR services
Digital services
Video production
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Communication strategy
Media Planning
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