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Gourmet Revelations

Period – May 2025
Task

• Introduce the audience to the new product in the Gourmet wet food line.

• Communicate the product’s uniqueness: packaging, shape, and variety of flavours.

• Create aesthetic content that conveys the atmosphere of a premium product.

• Inform where the product can be purchased.

Implementation

• Bloggers received the new product and cat press packs and showcased the contents.

• Videos showing pets interacting with the food and the press pack. Feeding the cat as a refined ritual.

• Special focus on frame aesthetics and the lightness of the moment: the product is removed from the packaging with one simple motion, and the cat enjoys a truly delightful meal.

Result

Quantitative metrics

Instagram

• Reach: 509,723 (+70%)

• Views: 936,363 (+75%)

• EER: 3.93%

Qualitative metrics

The campaign received warm emotional feedback from the audience and sparked active discussion about the product. Videos featuring pets strengthened the emotional connection with the brand.

Creative agency Vivid

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