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DORITOS & THE TRIANGLE GAME

A creative influencer campaign for the Doritos brand that cemented the triangle shape as a key product association and optimized reach cost by 78%.
Task
  • Attract the target audience’s attention to the product
  • Strengthen the direct association between the triangle shape and Doritos
Implementation
  • Developed the creative concept “The Game for the Bold”
  • Engaged 5 influencers on Instagram and TikTok
  • Designed and produced custom props to bring the campaign idea to life
Result
  • Reach: 1,118,000
  • Engagement Rate (ER): 4.91%
  • Cost per reach optimized by 78.2%

Creative agency Vivid

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