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Cheetos

A creative TikTok campaign, #CheetosFunDance, aimed at making Cheetos the category leader, which generated over 500 million views in a short period and earned Silver at the Effie Awards Ukraine.
Task
  • Become the #1 brand in the extruder category in 2021
  • Build strong product awareness in a short period of time
  • Budget / Timing / Target Audience / Information blast
Implementation
  • Development of the creative concept #cheetosfundance
  • Creation of a fun music track
  • Creative 2D pack effect design
  • Collaboration with 9 TikTok creators
  • Targeted media setup: TOP VIEW + IN FEED
Result
  • 524M views
  • 93M views from Ukraine
  • 67M reach
  • 12.96% ER
  • Awarded Silver EFFIE Awards Ukraine

Creative agency Vivid

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