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Battery

A comprehensive influencer marketing campaign for the launch of the new Battery energy drink brand, which, through top YouTube shows and viral TikTok content, exceeded planned performance targets across all platforms.
Task

Support the launch of the new energy drink brand Battery through a comprehensive influencer campaign.

Implementation
  •  We selected influencers who lead a moderately active lifestyle — without extremes, but always exploring new activities and locations. They are open to trying new things, as long as they have the energy.
  • Together with the brand, we wanted to demonstrate that regardless of the circumstances — fatigue, routine, or even the weather — there’s always an extra “battery” at hand. It helps you quickly and easily recharge and channel that energy into yourself — into your small daily victories.
  • Key platforms were chosen based on their ability to deliver the largest target reach and reveal the brand’s platform through the top-performing content format — video.
  • We integrated into top YouTube shows for our audience: Durnev, Lions in a Jeep, and Yanovych’s 2023. We collaborated with trending TikTok and Instagram influencers who matched the brand’s values and campaign idea across the territories of lifestyle and humor.
  • Influencers created 21 pieces of authentic branded content, some of which cracked the social media algorithms and went viral, generating millions of views.
Result
  • Together with the brand team, we not only successfully launched the new product and reached a wide audience, but also received dozens of positive brand mentions, generated bright and relevant UGC, broke into TikTok’s “For You” feed, and “charged up” our audience for their own small daily achievements with Battery.
  • The campaign significantly outperformed planned KPIs across all platforms:
  • YouTube: nearly 2.6M views (+75% vs plan), average EER – 5.32%
  • TikTok: nearly 5.2M views (+556% vs plan), EER – 9.95%
  • Instagram: nearly 1.3M reach (+55% vs plan), average EER – 6.35%EndFragment

Creative agency Vivid

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