Communication strategy Video production
Xtra TV is a brand of satellite television which wanted to remind about itself on the eve of recoding satellite signal all over Ukraine.
To create new Brand communication platform that would remind TA about Xtra TV and made the brand choice number one while recoding satellite signal all over Ukraine. To communicate with two TA. Series and show lovers and football lovers.
We created communicated platform based on the insight that while watching favorite movies, TV-shows, series all of us imagine ourselves as main characters and live their lives in every episode. When the series finishe, we feel that something is gone, some part of our life.
So the communication platform sounds like “Feel yourself in the center of events” And the creative message is “Xtra TV is your true television”.
We shot 4 advertising spots.
2 image spots to remind about Xtra TV brand to series and football lovers We showed the life of our heroes with the Xtra TV brand.
2 spots to suggest an alternative option of TV before recoding satellite signal all over Ukraine.
We showed how the moment looks when you are interrupted by the recoding signal.