Communication strategy Video production

ExtraTV

Start a project →
Xtra TV

Xtra TV is a brand of satellite television which wanted to remind about itself on the eve of recoding satellite signal all over Ukraine.

Brief

To create new Brand communication platform that would remind TA about Xtra TV and made the brand choice number one while recoding satellite signal all over Ukraine. To communicate with two TA. Series and show lovers and football lovers.

Solution

We created communicated platform based on the insight that while watching favorite movies, TV-shows, series all of us imagine ourselves as main characters and live their lives in every episode. When the series finishe, we feel that something is gone, some part of our life.

So the communication platform sounds like “Feel yourself in the center of events” And the creative message is “Xtra TV is your true television”.

Video

We shot 4 advertising spots.

2 image spots to remind about Xtra TV brand to series and football lovers We showed the life of our heroes with the Xtra TV brand.

2 spots to suggest an alternative option of TV before recoding satellite signal all over Ukraine.

We showed how the moment looks when you are interrupted by the recoding signal.

See Also

Communication strategy

Marengo

Creative

Kia Sportage

Influencer marketing

Kronenbourg 1664 Blanc Fruits Rouges

Creative

Zotek

Creative

Baltika

Communication strategy

ExtraTV

Influencer marketing

#JeepWasHere

Creative

Renault Ukraine

Video production

Klofan

Creative

Kolikid

Creative

L-cet

Creative

Jeep

Communication strategy

Admixer Academy

Creative

Хрусteam

Creative

Abrol

Communication strategy

Curtis

Influencer marketing

Lay’s

Creative

Epicenter

Creative

Dolce

Creative

Hopsy

Communication strategy

Prestigio

Start a project

Have a task? We already want to solve it. Share with us your thoughts on it.