In spring 2018 Prestigio launched their first budget frameless smartphone ever – Wize Q3.
Now people from all parts of Ukraine can join the worldwide trend without spending on a high end smartphone.
To create the big idea for 360-communication strategy, which contains digital creative materials, out of home and BTL. To build knowledge about the brand’s new trendy frameless smartphone for small budget among Ukrainians from province.
Exactly for that audience we created communication strategy and decided to talk to them in their own language.
We have created three heroes: a young student, a fashionable girl and an employee from the province, and gave each of them bright catch phrases leveraging the power of Ukrainian dialects and intonations.
We have made them alive and funny using different creative materials.
Standart Html5 300x600
We created photo zones powered by our heroes and placed them in shopping malls. Every visitor could take a bright picture with our funny heroes and share it in social networks to win prizes from brands.