We celebrated 40th anniversary of Renault participation in Formula 1 at large Kiev Gas stations.
Launch video teaser on the internet, encouraging users to subscribe to youtube Renault Ukraine official channels.
We have organized a big event, where Renault Pit stop team was greeting every Renault driver at the large gas stations in Kiev, helping them with fueling and tuning their cars. Giving them a chance to experience the brand and high quality of Renault services and technologies.
Short web videos – every day dozens of participants videos were upload to the official Renault Youtube channel.
Implemented a TRK Ukraine sponsorship support– every day, during the whole week TV journalist was reporting at the events.
54liters of detergent used
1172minutes of branded video content created
2,5 millionaudience reached on TV
2,2 millionof users reached on the internet
545 000of free reach in facebook
42 000of redirects to the Renault website