Influencer marketing

PEPSI

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PEPSI

Background

To celebrate 2021 with Ukrainian consumers Brand Pepsi lunched new limited cans` series «Yes, sure!»

Task

To develop a digital campaign that would rebuild Pepsi’s unique New Year’s territory for the young generation Z and present a new cans` design.

Challenge

The infospace is highly cluttered.
And the main competitor historically and strongly occupied the NewYear’s territory.
The challenge – to develop breaking through the clutter project that brightly lights up the New Year territory for the Pepsi gen.

Idea

So together with the brand we decided to say “Yes, sure” to the NewYear, new emotions andnew adventures!
While the main competitor was still using classic Christmas song and Santa, Pepsi brand spoke with the voice of the most trendy Ukrainian underground singer – Alina Pash.
Alina Pash recorded a cool song-manifest to the New Year, a famous choreographer Sasha Leshchenko came up with movements and we launched dance challenge in TikTok. Yes,sure! What a holiday can start without music and dancing!

Results

The challenge succeed and people not only danced, but simply posted their New Year’s sketches using brands` song.
Hundreds of creators made their unique content.
Bloggers’ videos got to Recommended several times.
Thus, we said “yes” to the New Year in a bold and stylish way, drawing attention to Pepsi brand during festive rush, and found the music key to the Gen Z language and involved them in
communication.

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Start a project

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Start a project

Have a task? We already want to solve it. Share with us your thoughts on it.