Communication strategy Video production
To develop a new communication strategy for sparkling wine brand – Marengo.
To rejuvenate the brand’s audience and completely change the demand space – to deliver to TA that sparkling wine is a drink not only for festive occasions but for every day need.
We have developed a new communication platform «Play with every day» for Marengo sparkling wine. The platform inspires to live easily, playing, enjoying, and choose a drink for your mood. Whatever your mood today, you will surely find a Marengo taste that will support it.
Creative message of the campaign is – How is your mood?
We found a new visual identity for the brand: extraordinary faces, real emotions, dynamic clip editing for a rhythmic electronic track and bright motion graphics that adds mood and creates vivid and playful atmosphere of sparkling wine.
Hang out, walk, love, go crazy, chill and share!
How is your mood today?