Everybody knows Lay’s perfectly matches to home movie watching on the sofa. Really. 38% of Lay’s fans do that. And due to quarantine 2020 that numbers are growing.
To create series of challenges in Instagram that reveal exciting Lay’s movie watching time on the sofa at home.
Two different challenges on the one territory.
Have you ever imagined yourself a movie character? Or maybe wanted to switch to the main hero? Lay’s and famous bloggers show how to do that in one transition. Of course, with a pack of favorite chips.
9 heroes – 9 magic switches
And a bunch of cool user generated content
Your sofa knows all about your movie-watching habits. Lay’s shows such habits of famous bloggers. They created videos in different genres: from horror to full of fun and drive movies.