Influencer marketing

Lay’s

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Lay’s

Everybody knows Lay’s perfectly matches to home movie watching on the sofa. Really. 38% of Lay’s fans do that. And due to quarantine 2020 that numbers are growing.

Brief

To create series of challenges in Instagram that reveal exciting Lay’s movie watching time on the sofa at home.

Solution

Two different challenges on the one territory.

#1 Lay’s switch to hero challenge

Have you ever imagined yourself a movie character? Or maybe wanted to switch to the main hero? Lay’s and famous bloggers show how to do that in one transition. Of course, with a pack of favorite chips.

9 heroes – 9 magic switches

yana_doga to Daenerys – 152k views

dima_varvaruk to Superman – 216,7k views

diana_varvaruk to James Bond – 95k views

tallertv to Harry Potter – 20k views

eeeeliseevna to Harley Quinn – 74k views

anneta_strukulenko to Snow White – 2k views

andervos to The Mask – 10,7k views

nikitkinna to Catwoman – 9,5k views

whynot.trip to Flash – 2,8k views

And a bunch of cool user generated content

#2 Lay’s Fun Divan

Your sofa knows all about your movie-watching habits. Lay’s shows such habits of famous bloggers. They created videos in different genres: from horror to full of fun and drive movies.

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