To build the association about Klofan as the breaking-through product that cures thrush in one day.
To emphasize that breaking-through feature we created a breaking-through approach of making video ad in the pharmaceutical sphere that has never done before.
We have created a series of vivid stop-motion videos with a non-standard cast of charismatic non-professional actresses that reveals the problem of thrush and the solution in a positive way.
The idea was based on the insight that the thrush problem is very intimate, and people often do self-medication.
We showed absurd options for the methods of self-medication in 5 vivid videos.