Video production

Klofan

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Klofan

Brief

To build the association about Klofan as the breaking-through product that cures thrush in one day.

Solution

To emphasize that breaking-through feature we created a breaking-through approach of making video ad in the pharmaceutical sphere that has never done before.

We have created a series of vivid stop-motion videos with a non-standard cast of charismatic non-professional actresses that reveals the problem of thrush and the solution in a positive way.

Insight

The idea was based on the insight that the thrush problem is very intimate, and people often do self-medication.

We showed absurd options for the methods of self-medication in 5 vivid videos.

YOU CAN’T HEAL THRUSH BY POWER

CHATTERING ON FORUMS DON’T SOLVE THE PROBLEM

SHOPING – IT IS NOT A PANACEA

SPLASH OF EMOTIONS DOESN’T HELP

MEDITATION – IT’S NOT A MEDICATION

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