Creative Influencer marketing

Хрусteam

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cases

Brief

To disclose the communication message “Crunch to the max” in real life. To demonstrate product pack design, flavor variation and create extraordinary situations of product consumption among the target audience 13-25 y.o.

Idea

With new tastes, Хрусteam brings new inspiration for creating cool video sketches!

HrusTeam challenges the influencers to live & crunch to the max even in the most unexpected situations.

Solution

A project with bloggers who will create a video where they reveal non-standard situations of consumption of Хрусteam. To present the entire line of Хрусteam flavors: 1 blogger — 1 taste.

We attracted 6 Instagram bloggers and created non-standard and comic situations of crunching for them.

For the first, we sent them brand boxes with cool merch.

And then they have shot cool videos.

murafa 58,7k views

dima_varvaruk 170k views

Topazi_top 17,5k views

osobennayaya 20,2k views

alec_websterr 44k views

o_zalisko 309,4k views

Results

We’ve received more than 2,000 comments about HrusTeam consumption situations from followers which confirms that we managed to get the maximum involvement of the target audience in the process of communication with the brand.

Total reach: 1 902 232 users.

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