Digest 6.11.2025: CHRISTMAS AND NEW YEAR: How Ukrainian Holidays consumption has changed
read moreLvivske Rizdvyane
Tasks
- Stimulate seasonal sales
- Strengthen the Lvivske brand image
- Position “Lvivske Rizdvyane” as an essential attribute of the winter holidays
Realization
Classic Influencer Integrations
- Reinforced key messages through influencer content and expanded reach on Instagram and TikTok
- Used native content formats tailored to each platform
- Generated social media interest through influencer content featuring branded trucks
Social Project
- Engaged the audience in charitable giving
- Increased emotional connection with the brand
- Encouraged visits to the brand’s VDNG holiday location through TikTok blogger reviews
Results
Quantitative Results
Exceeded planned reach goals:
- Instagram: 938K (+36.36% vs plan)
- TikTok: 1.16M (+58.72% vs plan)
Exceeded view targets:
- Instagram: 1.48M (+36.2% vs plan)
- TikTok: 1.42M (+49.47% vs plan)
EER: 6.9% Total interactions: 143,701
Qualitative Results
- Positive audience sentiment toward the product in comments
- High evaluations of the quality and creativity of influencer integrations
Creative agency Vivid
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